Quiosque is a Polish manufacturer of women’s clothing. The brand’s designs can be purchased from quiosque.pl and at more than 170 local stores distributed across Poland.
At Harbingers, we relish in taking on ambitious projects. For that reason, with the start of 2019, together with our partner Quiosque, we set in motion a risky operation – migrating the online store from Magento 1.x to Magento 2.0.
Why do we consider our objective challenging? The consequence of improper SEO migration is a decrease in website visibility, which results in drops in traffic and organic revenue.
Our partner wished to revamp the website’s graphic design and structure. Changes were applied to key webpages, such as the home page, product categories, and product webpages.
Harbingers set out to meet the expectations of the brand. Our goal was to flawlessly implement all the SEO elements which are of fundamental importance during site migration. Our migration strategy utilised a holistic approach and ensured SEO support at all stages of the process.
To prepare ourselves for any eventuality, we divided the migration process into two stages:
2. After migration:
How did we minimise the risk linked to migration? We created a unique and comprehensive migration checklist.
Here are the principal components of the checklist:
So, this was how the project was implemented, but did the results satisfy the expectations of our business partner and ours? By following a well-thought-out strategy, not only did we avoid the frequently occurring decreases but we also recorded an increase in visibility!
Boosts in visibility achieved within a month following the migration:
The migration of the online store to a new version of Magento was of strategic importance to our partner. The Quiosque store has been successfully transferred to Magento 2.0, and this new technology provides clients with a revamped version of the company website.
How did we achieve it? Each stage of the project was carried out in line with a carefully prepared scenario, while a well thought-out and effective SEO strategy allowed for safe migration of the store.
“We were apprehensive about the negative consequences of the website’s migration onto a new platform. Our fears were unfounded – Harbingers allowed us to achieve our objectives without losing organic traffic.”